ICE SPICE: A CULTURAL BRANDING CONCEPT
A comprehensive style and branding guide for Ice Spice, incorporating concert fashion, red carpet styling, and streetwear aesthetics. This project captures her bold persona, blending hyper-feminine, Y2K, and street fashion influences.
artist branding, styling, client assessment, music aesthetics, visual communications, photoshop
EXTENDING KIN: A NEW ERA OF WELLNESS
Transforming Kin Euphorics into a holistic wellness brand, this project expands its identity with mood-enhancing skincare powered by adaptogenic botanicals, aligning with consumer demand for natural, performance driven skincare.
brand extension, visual identity, strategic positioning, product ideation, visual communications, marketing
NEW GROUND: REVITALIZING COLOMBIAN COFFEE
A sustainable composting initiative designed to reduce waste and enhance soil health in Colombian coffee farms by converting organic waste into nutrient rich compost.
social impact, circular economy, brand propositions, business strategy, product ideation, research
TEN-24: A FASHION TREND EDITORIAL
A digital magazine capturing global runway trends. This project explores styling, photography, and editorial direction, bringing fashion’s evolving aesthetics to life.
photography, adobe suite, fashion editorial, visual storytelling, trend analysis, styling, creative direction
REBRANDING CARHARTT: WORKWEAR MEETS LUXURY
Reimagining Carhartt as a luxury menswear brand, merging its blue collar roots with high end sophistication. Through brand repositioning, visual identity, and product development, this concept elevates Carhartt into a space alongside Chanel and Dior.
branding, fashion repositioning, market strategy, product ideation, design, visual identity
MET GALA FASHION ANALYSIS & RESTYLING
A deep dive into the best and worst looks of the 2024 Met Gala, followed by reimagined styling aligned with the event’s theme.
fashion analysis, styling, trend analysis, trend forecasting, research, visual communications, creative direction